Winona Ryder reprises Edward Scissorhands role for Super Bowl Ad

Three decades after Tim Burton‘s iconic film Edward Scissorhands which starred Johnny Depp as the afflicted titular character, Winona Ryder returns as her character, Kim, in a new Super Bowl ad for the Cadillac LYRIQ.

This time, she’s telling the story of another boy who has scissors for hands: Edward’s son, Edgar, played by Timothée Chalamet.


 

Like his father, Edgar has a hard time fitting into the world: accidentally cutting the pull cord on the bus, getting caught in a fence, and interrupting a college lecture when the professor’s magnets become polarized to his metal mitts. However, just as his dad found a niche talent in hairstyling, Edgar also excels at a creative job, constructing elaborate sandwiches at a deli. But what he really wants to do, is drive.

That’s where Cadillac’s Super Cruise hands-free driver assistance technology comes in. When Kim gifts her son a LYRIQ, the feature allows Edgar to let go of the wheel and “drive off into the sunset.”


Burton, who approved the concept for the ad said:

“It’s rare when a work you’re proud of continues to live on and evolve with the times, even after 30 years. I’m glad to see Edgar coping with the new world! I hope both fans and those being introduced to Edward Scissorhands for the first time enjoy it.”


Get your copy of Edward Scissorhands on Amazon now.

 

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