Three decades after Tim Burton‘s iconic film Edward Scissorhands which starred Johnny Depp as the afflicted titular character, Winona Ryder returns as her character, Kim, in a new Super Bowl ad for the Cadillac LYRIQ.
This time, she’s telling the story of another boy who has scissors for hands: Edward’s son, Edgar, played by Timothée Chalamet.
Like his father, Edgar has a hard time fitting into the world: accidentally cutting the pull cord on the bus, getting caught in a fence, and interrupting a college lecture when the professor’s magnets become polarized to his metal mitts. However, just as his dad found a niche talent in hairstyling, Edgar also excels at a creative job, constructing elaborate sandwiches at a deli. But what he really wants to do, is drive.
That’s where Cadillac’s Super Cruise hands-free driver assistance technology comes in. When Kim gifts her son a LYRIQ, the feature allows Edgar to let go of the wheel and “drive off into the sunset.”
Burton, who approved the concept for the ad said:
“It’s rare when a work you’re proud of continues to live on and evolve with the times, even after 30 years. I’m glad to see Edgar coping with the new world! I hope both fans and those being introduced to Edward Scissorhands for the first time enjoy it.”
Get your copy of Edward Scissorhands on Amazon now.