Disney has announced that Disney live-action film Cruella and Marvel Studios Black Widow will be released simultaneously in theaters and on Disney+ with Premier Access (which is usually around a $30 extra charge on top of subscriptions) in most Disney+ markets on Friday, May 28th 2021 and on Friday, July 9th 2021 respectively. Black Widow had already been delayed from November 2020 to May 2021 but has now been pushed back to July 9th.
They tried this recently approach recently Raya and the Last Dragon and Mulan with poor box office results. At the same time, Disney announced that their Pixar summer feature Luca will stream exclusively into Disney+ homes worldwide on June 18, which is what the studio did with Pixar’s Soul over Christmas. In international markets where Disney+ is not yet available, Luca will be released theatrically, with premiere dates to be announced.