Director/podcaster Kevin Smith known for cult comedies such as Clerks, Mallrats, Dogma and the upcoming sequel Clerks III has announced a new joint-venture, the purchase a theater he visiting as child, imag— The Atlantic Moviehouse in Atlantic Highlands, New Jersey. The theater will be renamed Smodcastle Cinemas
The news broke in the local press site NJ.com and smith shared the news on Twitter
Smith and his business partners have signed contracts and expect to close on the century-old First Avenue movie theater formerly known as Atlantic Cinemas by Sept. 14
“This certainly isn’t about an investment deal,”Smith tells NJ Advance Media.
“This is about owning a little piece of my personal movie history, a building that helped forge the filmmaker that I would become.”
Smith’s new name for the theater matches his various other enterprises, which in turn take their names from his SModcast podcast that started in 2007. They include the SModcast Podcast Network, SModcast Pictures production company and SModcastle, the podcast theater Smith opened last year in the same building as Quick Stop Groceries in Leonardo. The store was made famous as the location for his 1994 breakout film Clerks.
The new owners plan to host live shows, including podcast shows and script readings at the venue.
“I know how to bring something to the table more than just being like, ‘Hey, I own a movie theater. Isn’t that fun?’”Smith says.
“I think I can make it a thriving business as well, bringing to bear everything that I’ve got experience with over the course of the last three decades”
Smith’s partners in the venture include Ashley DiGennaro alongside his hometown friends Jeff Swanton and Ernie O’Donnell, who currently co-owns the SModcastle in Leonardo.
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